Changing Lives, One Diaper at a Time

1. A Pro-Life Vision Born from Personal Conviction

Sarah Gabel Seifert is the President and Co-Founder of EveryLife, the first and only pro-life diaper company in the United States. Her journey began with a startling discovery: every major diaper brand in the U.S.—including Pampers, Huggies, Luvs, and Honest, either vocally or financially supported abortion-related causes, including Planned Parenthood.

As a new mom researching baby products, Sarah Gabel was “horrified” and “appalled.” This revelation sparked a sense of moral urgency to create an alternative for families who wanted their spending to reflect their values.

“I see children as the most important cause worth fighting for. We believe at EveryLife that every child is a gift from God that deserves our love, protection, and celebration. It's really important to be a company that stands for that truth, defends every life, and helps moms and dads in need, because families are the core of our society. If we don't have strong families, we don't have a strong country.”
 
EveryLife was founded as a faith-driven company committed to celebrating life from its earliest stages. More than just a diaper brand, EveryLife stands as a cultural statement that champions children and supports families.
 
2. Campaigns That Speak Life: “Make More Babies” and “Praying for More Babies”

EveryLife quickly gained national attention through its bold and unapologetic messaging. Sarah Gabel is widely known for her leadership in the pro-life movement and as the visionary behind the viral "Make More Babies" campaign. The effort even caught the attention of Elon Musk, who publicly endorsed it and was featured on a Times Square billboard

“A lot of people know us as the baby brand that did this massive campaign in Times Square with Elon Musk, and so we're happy to talk about that.”

This year, the company launched a more spiritually focused initiative: "Praying for More Babies." The campaign partnered with notable influencers such as Charlie and Erica Kirk, Lila Rose, Allie Beth Stuckey, Lisa Bevere, and Sadie Robertson.

“We were targeting families who were struggling with having children. One in six couples today face fertility issues. So we created an online prayer request form through the month of March, and if they wanted prayer, our prominent prayer teams prayed for each couple by name through the end of 2025.”

The response was overwhelming. Nearly 8,000 couples from across the U.S. and around the world submitted requests. 58 different countries were represented. 

“It’s only been two months since the intake closed, and already over 300 families have let us know they’re pregnant or had adoption breakthrough. We’re seeing some incredible success through the power of prayer.”

This campaign reflects a broader theme in EveryLife's mission: to not only raise awareness about declining birth rates but also offer hope and tangible support to families in waiting.
 
3. Continued Support Through Faith and Action

Sarah Gabel's passion for life stems not only from her personal convictions but also from her background working with pregnancy resource centers. Her goal was always to build more than a business. She wanted to create a mission-driven brand rooted in faith and action.

“So one of the things that we have actually on our website, if you go to everylife.com, there's a section called Buy For a Cause. Even if someone doesn’t have a baby in diapers, they can purchase what we call a Buy For a Cause Bundle, and know with blessed assurance that it will go directly to a pregnancy resource center in need.”

This initiative allows customers to be part of the mission by sending premium diapers and wipes to help parents who have chosen life under difficult circumstances.

Thanks to the success of this program and the company’s growing list of nonprofit partners and churches, the impact has been significant:

“We’ve been able to donate now over 4.8 million diapers to families in need. In less than two years, we’ve made a meaningful difference in getting essential products to those who need them most.”
 
Final Thoughts

Sarah Gabel Seifert’s leadership at EveryLife goes beyond entrepreneurship—it’s a bold stand for life, faith, and family. Through advocacy, innovative campaigns, and practical support programs, she continues to reshape the narrative around what it means to build a business rooted in values.
“We’re really trying to fight this cultural battle around children. So many today see children as an inconvenience or a burden. But we believe having children is saving the world.”

For more information on EveryLife or to purchase their products click the LINK! 

CREDITS

Before founding EveryLife, Sarah Gabel Seifert worked alongside her husband, Michael Seifert, to launch PublicSquare (NYSE: PSQH), a platform that connects consumers with businesses sharing pro-life and pro-family values. PublicSquare went public in 2023 and has become a prominent platform for value-driven consumers.

Featured guest on Fox & Friends and Fox News discussing pro-family initiatives and the mission of EveryLife, guest on The Defender Podcast speaking on faith; entrepreneurship, and founding EveryLife; participant in the 2025 National Pro-Life Summit contributing to leadership discussions; interviewed on the Let Them Live podcast sharing her personal story and the inspiration behind EveryLife; guest on Seth Gruber’s platform discussing life advocacy and cultural change.