'JewBelong' Seeks to 'Rebrand' Judaism and Battle the Global Scourge of Antisemitism

Dale Hurd
06-16-2025

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Does Judaism have a 'branding problem'? A New York area advertising executive decided to use her marketing skills to 'rebrand' Judaism, making it more welcoming to Jews and non-Jews, while also calling out Jew hatred. 

Known as a marketing guru in New York's competitive advertising space, Archie Gottesman is the co-founder of JewBelong, a groundbreaking organization and web-based platform that seeks to make Judaism appealing and easier to understand while also fighting antisemitism.

JewBelong's signature pink and white billboards have been seen coast to coast, gaining national attention.

The organization seeks to reach those who may feel disconnected from their Jewish heritage. 

JewBelong's emphasis is on inclusion and welcomes everyone, wherever they are on their Jewish journey.

And with antisemitism on the rise worldwide since October 7th, JewBelong awareness campaigns also aim to confront the growing hatred against Jews.

***WATCH The 700 Club on Tuesday for the full interview with Archie Gottesman***

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About The Author

Dale
Hurd

Dale Hurd utilizes his four decades of experience to provide cutting-edge analysis of the most important events affecting our world. Since joining CBN News, Dale has reported extensively from Europe, China, Russia, and South America. His reports have been used or cited by NBC News, Fox News, and numerous news websites. Dale was credited with “changing the political culture in France” through his groundbreaking coverage of the rise of militant Islam in that nation. His stories garnered millions of views in Europe on controversial topics ignored by the European media. Dale has also covered the
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