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Donald Trump Is Living The Art Of The Deal

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If you want to understand Donald Trump, it's very simple. Just read his best-selling book, "The Art of the Deal." According to trump, it's the second best book behind the Bible!

I want you to read these quotes of his from the book and then step back for a moment and think about how so much of this perfectly illustrates how he's running his presidential campaign.

Donald Trump quotes from "The Art of the Deal:"

"Sometimes it pays to be a little wild"

"I also protect myself by being flexible. I never get too attached to one deal or one approach."

"One thing I’ve learned about the press is that they’re always hungry for a good story, and the more sensational the better. It’s in the nature of the job, and I understand that. The point is that if you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you. I’ve always done things a little differently, I don’t mind controversy."

"The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration—and a very effective form of promotion."

"I’m the first to admit that I am very competitive and that I’ll do nearly anything within legal bounds to win. Sometimes, part of making a deal is denigrating your competition."

"I prefer to come to work each day and just see what develops."

"I try to learn from the past, but I plan for the future by focusing exclusively on the present. That’s where the fun is. And if it can’t be fun, what’s the point?"

"Listen to your gut, no matter how good something sounds on paper."

"You can’t con people, at least not for long. You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you don’t deliver the goods, people will eventually catch on."

"As an adolescent I was mostly interested in creating mischief, because for some reason I liked to stir things up, and I liked to test people. I’d throw water balloons, shoot spitballs, and make a ruckus in the schoolyard and at birthday parties."

"Good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells."


Folks, there you have it in a nutshell. "The Art of the Deal" has truly come alive in Donald Trump's 2016 presidential campaign. Fascinating. Whether you love him or hate him, you have to admit it's worked up to this point. He still has lots of work to be done but nobody thought he'd get this far to begin with so the art of the deal has proved effective. The question now is can he seal the deal?

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