Turning a Dream Into a Multi-Million Dollar Business

Brad and Charity Sayers married in 2013 with dreams of financial freedom, instead they faced $100,000 in debt from credit cards and student loans. Brad worked as an IT analyst, while Charity earned $10 an hour as an administrative assistant. For years, they struggled paycheck to paycheck barely covering their needs.
 
Brad says, “There was only a few dollars left at the end of the month. Let’s just say.”
 
Charity shares, “It was really a struggle.”
 
Despite their mounting bills, Brad and Charity prioritized tithing.
 
Brad shares, “We tithe because the word of God said to tithe, so our faith was in him, not in our resources.”
 
Charity dreamed of owning her own business, inspired by her love of natural products, Charity began creating hair care solutions for women.
 
Charity says, “We use natural ingredients. We try to make sure that we don't have all the chemicals. All the ladies will tell each other, ‘Hey, if you need, products, for natural hair,  look for Charity.’ So I started just selling on Etsy.”
 
In 2015, they  launched UHURU naturals at their church’s women’s conference. It made $350 in sales, and they gave over half as a first offering to God.
 
Brad recalls, “We just thought that if we took care of God's business, He'd take care of ours.”
 
As their business grew, they continued to tithe and sow generously.
 
Brad shares, “Our revenue went up and we had more than enough to make rent that was coming up with more leftover to actually buy more ingredients and supplies for the business. We knew it was the kingdom of God in operation.”
 
In 2016, God opened a door for them to take a bold step of faith. A retiring ostrich farmer offered them the chance to purchase his business, where they had sourced oil for their hair care products. They began selling pure ostrich oil, known for its omega-3 content – 10 times higher than other oils – and its ability to promote hair growth.
 
Charity says, “We sold his oil to pay him back. That's how really God works when you put Him first. We paid it off and then we started having another product.”
 
Brad says, “Sales just exploded. We actually ran out of room in our home.”
 
Over the next three years their revenue doubled annually. UHURU naturals was generating $2 million in revenue, allowing them to give generously to their church. They also were able to feed the poor and share the gospel in Africa.
 
Charity shares, “You see when you feed somebody, they are going to listen to what you have to say and then they receive Jesus in their hearts. And that's our joy.”
 
Inspired by their mission to feed and save lives globally, the couple began supporting ministries like CBN.
 
Charity says, “We thought CBN does a great job, feeding all over the world. If everybody helps somebody, I think the whole world would be taken care of.”
 
Brad shares, “When you sow into the kingdom, we get people saved. There's no greater ground, in my opinion, than the Christian broadcasting network.”
 
Today, Brad and Charity have built a thriving business that generates over $1.5 million dollars annually, with customers worldwide. They’ve also become debt-free, and began teaching online classes to help others start their own businesses. They continue to give generously, trusting God to use them to bless others.
 
Brad says, “Do not hesitate to tithe and give offerings. Put your trust in Him and not in your bank account and not in your own ability. Partner with Him and He'll take you places you've never dreamed.”