New Apple Watch Personalizes Fitness Goals

Apple unveiled its new iPhone products Tuesday, which hits the market Sept. 19.

The iPhone is expanding it's reach with bigger screens and a new mobile payment system for the new iPhone 6 and iPhone 6 Plus, starting at $199 and $299 respectively.

But one of the biggest surprises was the Apple Watch with health monitoring capabilities.

"Because you wear it we invented new intimate ways to communicate directly from your wrist," Tim Cook, Apple's CEO said at a the announcement presentation. "And it's also a comprehensive health and fitness device."

The device can use what it learns about the wearer over time to suggest personalized daily fitness goals.

The watch, with a pricetag of $349, is the first new Apple product in four years and must be paired with an iPhone in order to work.