The founders of “Grace & Laceâ€, Rich & Melissa Hinnant, will share how they started their business and ministry after the loss of their baby and went on to win a partnership on Shark Tank.
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TERRY: Rick and
Melissa Hinnant we're
excited to start a family.
In 2010 when Melissa was
five months pregnant,
she was ordered on bed rest
until the baby was born.
To pass the time she
started sewing and knitting.
They were heartbroken when
Melissa lost the baby two weeks
later.
But Rick and Melissa
decided to channel that pain
into something good.
They launched their
company Grace and Lace
by making and selling
lace socks online.
After appearing on ABC'S
""Shark Tank" in 2013,
they hit $1 million
in five days.
TERRY: Joining us now are the
founders of Grace and Lace,
Rick and Melissa Hinnant.
And we thank you
both for being here.
TERRY: Thank you for having us.
TERRY: We talk first just
a little bit to set this up
about the tragedy
that you experienced
I mean, you were you having
a perfectly normal pregnancy
Melissa before your fifth month?
MELISSA: I was.
we had struggled to get
pregnant in the beginning.
We had always desired to have
a family and but once I was it
was fabulous.
I felt great I didn't
have any morning sickness.
Everything was going great
until that one doctor's visit.
TERRY: Wow so you really had
no preparation for any of what
you were about to embark on.
So.
they put you on bed rest.
And even then you had the hope
that if you just did everything
they say you should
do, you were going
to deliver this baby normally.
Probably a little
bit early but within,
was it a couple of weeks?
MELISSA: I was told, they
rushed me in emergency surgery.
The doctor said-- gave me
the initial devastating news,
that you're going to give
birth to your daughter
within 24 hours and she's
not going to survive.
And that was heartbreaking
and they rushed me
in emergency surgery
and they said
we'll do what we can
to try to save her
but you'll remain
in the hospital
for potentially four months
the duration of the pregnancy.
In order to keep her and for
her to be developed enough
to survive.
And so it was during that
time, on the bed rest,
in the hospital that I
had to lay on my back
and so I began to
sew and create.
TERRY: Wow.
Out of you out of the
pain and really the fear.
I mean, I just
can't even imagine
the fear that must
have been in your heart
that the potential of this loss.
You start creating, with
no idea that it was ever
going to go any where.
It was more something to
pass the time it seemed like.
MELISSA: Exactly.
When you're stuck
in the hospital
and you know you can watch TV
lying on your back and that's
about it.
I needed to pass the
time and that's really
where my love for knits grew
was on that hospital bed.
TERRY: So Rick in
the middle of all
of this chaos and
potential tragedy
which had even finished
unfolding, how did your faith
impact your ability to endure?
RICK: I would say that was at
the forefront of everything.
We were shocked.
And certainly the unknown
can be very fearful.
But we love God and
we just said this
is what faith is all about.
So instead of being upset
about the very inconvenient
situation, we just said, let's
bring joy to this situation.
Let's make the best of it.
If this is what it's going to
take, to have a healthy child.
No big deal.
We're going to do it no problem.
TERRY: So in the middle
of that you begin
to knit a blanket for Haley.
And you went on
and finished that
even after Haley had
gone to with the Lord.
What was going through
your mind then?
MELISSA: You know
because I started
making that for her while
I was on the bed rest
and after she had passed
away and didn't make it,
it was kind of a
healing moment for me.
The Lord really spoke to
me through those stitches.
I'm just knitting and
continuing to make that for her
even though she wasn't
there in person.
I kind of felt you know as
the my body failed in birthing
and having a child survive.
But I still could
create and develop
and something beautiful
could come from this yarn.
And so the Lord really
really ministered through me
and continued to
create with my hands,
even though my body had
failed in giving birth to her.
So after the blanket
came these legs--
I don't know what you call them.
Boot socks.
MELISSA: Laced
topped boot socks.
TERRY: Lace topped boot socks.
So you had people stopping
you on the streets,
saying where did you get those?
MELISSA: Yes.
Yes, you know I made
a pair for myself.
And it took me
five hours to make
and in fact, I promised him I'd
never make another pair again.
So here we are over
100,000 pairs later.
Boot socks.
But yes I put them on, they
took five hours to make.
So I'm going to wear them
so I get my use out of them.
And everywhere I went
people would stop and ask me
where I got them.
TERRY: Now Rick, you have
an entrepreneur's heart
and you did long
before any of this
began to happen at what
point did you say, hey,
let's throw these up online and
see if we can get a customer?
RICK: Well when she
would come home and have
business cards and handwritten
notes of people's information.
Something in me said, we
might be on to something.
And let's just try it.
Let's throw it up online
and see what happens.
TERRY: Wow.
So you threw it up online
and you immediately,
really, like within--
MELISSA: They sold instantly.
And then within a
matter of three days,
we had over 500 purchase orders.
TERRY: At five
hours the pop, that
must have been terrifying
to you, can I say.
RICK: Well, you
know we're people
that, I think God has
instilled in us to be
able to figure things out.
And to turn to Him.
And I just told
Melissa I said, you're
not going to make 500 pairs
but you know how to make them.
So let's go find as many
seamstresses as we can.
And let's teach
them how to do it
and then we'll
fulfill the orders.
And I thought that'd
probably be the end of it.
It wasn't.
Orders just kept coming in.
Not hundreds, it
turned in to thousands.
MELISSA: Before we know
it we had a business.
TERRY: So from this new
business to "Shark Tank"
How did that
quantum leap happen?
RICK: Oh goodness.
TERRY: Everybody
liked to do that but--
MELISSA: We've always been a
fan of "Shark Tank" since season
one.
We don't have time
for TV but we'll
watch "Shark Tank" with that
entrepreneurial mind in us.
And ever since season
one Rick has always said,
Melissa wouldn't
it be great if we
had a business that one day
we could be on "Shark Tank"?
And I was like, no, no, no, no!
I don't want to be on "Shark
Tank" I don't want to get eaten
alive by Mister Wonderful.
TERRY: I think I have to say
I'd be right there with you
Melissa.
MELISSA: So when Grace and Lace
started, he, behind the scenes
is applying for the show.
And I had no faith
we would be on but--
TERRY: But you met
a friend of yours?
RICK: Yes.
TERRY: It came forward.
You didn't even know
this guy knew or anybody
connected with this show right?
RICK: No, my friend
didn't know that we
had a desire to be on "Shark
Tank" which I felt was of God.
And so I had applied five
times and heard nothing.
And then one phone call to him
and I asked him point blank
if he wanted to be a partner
with us and he said I do,
but I really feel like you're
supposed to be on "Shark Tank".
And so from that, he
connected us to a producer
and the rest is
history, as we say.
TERRY: You wound up partnering
with Barbara from the "Shark
Tank" crew of people.
After the show
aired what happened?
RICK: Oh my goodness
things exploded.
MELISSA: Sales soared.
Yes, we went from this
what we what we thought
was a thriving business
to airing in front
of eight million viewers.
TERRY: Good grief
MELISSA: We did over $1 million
in business in five days.
RICK: And that had never
been done on "Shark Tank"
TERRY: In five days?
RICK: It's never been done.
And so we were excited
about seeing the numbers
coming in, but also
thinking, oh my goodness.
How are we going to possibly
fulfill this many orders?
Because we were used to about
150 to 250 orders per day,
we were now getting 2,000
to 4,000 orders per day.
So we went from six employees
before "Shark Tank" to 36
two days after "Shark Tank".
TERRY: Wow wow.
And you've created many
more products since then.
MELISSA: Not just
boot socks anymore.
TERRY: Yea not just
boot socks anymore.
Grace and Lace has expanded.
But in addition to
that, you of course,
had this desire to
be entrepreneurial,
to have your own business.
But you also had a
desire to change and make
a difference in
the lives of people
who didn't have the same
opportunity, talk about that.
MELISSA: Oh you know we've
always been mission minded.
Both of us.
I actually I grew up
in a Christian home
but ever since the age of 13,
I spent my summers overseas
on mission trips.
And the Lord has just
really burdened me
for the poorest of poor.
And the summer of my--
when I was 18, I was in
India and I had never
seen poor like that before.
Poverty just, at the
most extreme right.
[INTERPOSING VOICES]
MELISSA: Yes and I
left there with a note
my journal that just said,
I need to do something more.
I was so burdened.
And never in a
million years would I
think that the Lord would,
I have thought then,
that the Lord would
gives me, give us
a business that would be
able to fund and support
the building of orphan--
orphanages there in India.
And we've been able to do
just that with Grace and Lace.
TERRY: So through your tragedy,
came blessing and opportunity.
I don't know why God
chooses sometimes
that it happens that way.
Maybe he takes what is
just in the world that's
tragic and then turns
around and gives us
beauty for ashes, the
oil of joy for mourning.
And out of that, you
have reached back
into someone else's
tragic circumstances
and made a difference.
Where are you going with all
of this, what's your vision?
RICK: Well this
is God's business,
we simply steward the
business, it's his story.
And if I knew the answer to that
I would tell you but honestly I
don't.
I think we're just in
the beginning phases.
We have a huge heart.
I would like to see this
business at 100 million
plus plus plus.
But it's really God's story.
So we're following Him to
the best of our ability.
And hopefully he takes
it and explodes it
but you know what he may not.
But we're going to do everything
that we can to go after him.
Psalm 34:7 excuse me, 37:4,
delight yourself in the Lord
and he will grant you the
desires of your heart.
So that's what we want to do.
We want to go after Him
with all that we've got
and let him bring the
desires of our heart to us.
TERRY: How wonderful,
Haley's applauding I am sure.
I am sure.
Just want to say that Rick
and Melissa are doing so much.
If you're interested
in seeing all
that Grace and Lace has to
offer, check out their web
site at graceandlace.com
and also check out
what their company,
their corporation
is doing to bless
the lives of others.
Thank you both so much.
Great to have you here.
RICK: Thank you, Terry.