- The online media giant Googlerecently banned advertising

from the pro-life group Live Action.

Originally, all of thegroup's ads were banned,

but one was reinstated.

The reason behind theban and Google's policies

are of great concern for LiveAction Founder Lila Rose,

and she joins us now with more.

So, tell us what happenedwith the initial ban

of the ads and what you were told?

- Absolutely. And this band byGoogle of Live Action's ads,

doesn't just apply to Live Action,

it applies to any organization,

including Heartbeat Internationaland other pro-life groups

who are trying to promote something

that's called Abortion Pill Reversal.

Abortion Pill Reversal is a technology

that's been used now for years

by hundreds of medical professionals.

And it can help save the life...

Lives of children.

It's actually saved over 2,500 lives.

The way that it works, isthere's two abortion pills,

which abortionists sell to women.

The first one is called Mifepristone,

it kills the unborn babyby blocking progesterone.

So, what doctors, pro-lifedoctors have done,

is treated this first abortion pill

if the woman regrets theabortion and wants to reverse it

with FDA approved progesterone,

to help that baby actually survive,

and to ultimately grow and be born.

So, what's really devastating here,

is Google has now blockedthe promotion of the hotline

to women who regret their abortions

of this FDA approved progesterone drug.

And now, women can bepromoted abortion pills too.

They get that, thosepromotions from Google,

but they can't be promoted...

Given the life-saving antidotethrough advertisements.

- Let's take a look atthe ad about Baby Olivia,

and then talk about it on the other side.

- [Announcer] At 11 weeks,she is playing in the womb,

moving her body, andexploring her environment.

Her taste buds cellshave matured by week 12,

but are still scatteredthroughout her mouth.

Her mother will firstcenter Olivia is movement

between 14 and 18 weeks,an event called quickening.

Beginning at 18 weeks,

ultrasounds show speakingmovements and her voice box.

(gentle music)

Around 20 weeks, with a lots of help,

babies have survived outside the womb.

At 27 weeks, her eyesare responding to light.

She can recognize her parents' voices,

and will even recognizelullabies and stories.

- So, Lila, what happenedwith the story of Baby Olivia

and the video ad here?

- So, what you just saw,

is a beautiful clip fromLive Actions' latest,

one of our latest video releasesthat's medically accurate,

lifelike animation of humandevelopment in the womb.

It's been viewed over 10 million times.

And we had ads promoting it,

because it helps save lives

for people to see the humanityof the baby in the womb.

Google banned that adas well last Tuesday,

after coming out publicly about it,

and, you know, admonishingthis crazy act of them,

banning it.

Google did reverse it,

and now we can advertisethe story of Baby Olivia,

but what is still bannedat live-action by Google,

from being promoted,

is anything related toabortion pill reversal,

which is this incrediblyimportant technology

that has saved 2,500 lives,

and any other pro-life content actually

that we have in our accounthas also been banned.

So, we have a man on the street interviews

with people sharingtheir pro-life stories.

So, right now, the only adbeing permitted is Baby Olivia,

which you just saw, everything else,

including abortion pillreversal information is banned.

- And Google said it wassimply following the policies

because there'squestionable medical facts.

And you mentioned the whole work

of the abortion reversal pill.

Tell us about that response?

- Mm-hmm. Well, whatGoogle is saying here,

I mean, it's not a surprise in the sense

that there are pro-abortion groups.

So, American College ofObstetricians and Gynecologists,

which is very pro-abortion has said

that they disapprove ofabortion pill reversal.

They don't like it, theydon't think it's good.

And so, they're telling Google,

"It's not a tested medical technology."

Well, there's another association

of American Associationof Pro-life Obstetricians

and Gynecologists who say,

this is an absolutely safe technology,

it's been used and save 2,500 babies.

And they have studies thatthey're conducting right now,

and also the body ofwork they've already done

on the technology to show

they're using FDA approved progesterone.

So, it's not like this brandnew drug that they've invented,

they're using somethingthat's been on the market,

an FDA approved for dozens of years

to help healthy pregnancies happen.

So, it's really, I think,cynical and disingenuous

by this pro-abortion group ACOG

and by the Google policy team

to choose to side with the abortionist.

They're not actually siding

with any studies or science here,

they're really just goingoff of ACOG lambasting,

this pro-life resource,

and that's why we're fighting back.

You know, we're showing,

"Look, we're making the case to Google.

Listen, there are...

There is information out thereshowing the efficacy of this.

It is safe for women,

it's life-saving for babies,

and Google, why are youmaking the choice for women?

Why are you choosing abortionto be promoted to women,

but not the lifesaving remedies

that can stop an abortion midway

if it's a chemical abortion?"

- So, you're making this case,

do you think Googlewill reinstate your ads

as you challenge these decisions?

- Well, they did reinstatethe Baby Olivia ad,

and they, in the past,

you know, when we'veworked behind the scenes

with different tech companiesthat had censorship issues,

'cause many of themlean very pro-abortion,

you know, they're quick to,

I think suppress pro-life messages,

we have had success in the past.

Not always, but there's been some.

So, I'm hopeful that we can find

reasonable leaders at Google,

who we can work with toshow that this is not,

you know, unlike what the pro-abortion,

you know, head jobthat's been done on this,

that there's actually noevidence that this is harmful.

That actually there's plenty of evidence

that this is very helpful.

This is an FDA approveddrug, this is not a problem.

And I think that, you know,and it actually increases

the ability of a woman to have her baby

after that first abortionfor her and taken by 68%.

So, there's actually astudy that's been done

that shows that.

So, I think the more weget the research out there

and show that case to Google,the more helpful it is,

but it is problematic.

You know, bias rains at manyof these tech companies,

they can be very far left leaning,

and unfortunately, very pro-abortion,

so it's gonna be a work in progress.

- That was important to hear all sides.

Lila Rose with Live Action,

thank you so much for the work you do.

We'll continue to follow this story.

- Thanks so much.