- I remember the smells of the kitchen,

I remember her wedding ringsitting beside of the bowl

when she floured thepan the old-school way.

- [Reporter] Cake artist,Kimberly Outlaw has a knack

for creating spectacular specialty cakes.

For her, baking is a passion that started

in her grandmother Marjorie's kitchen.

- That's when I firsthad a love for baking

not only because thesweets were so amazing

but spending the time withher, listening to her stories

about what she baked with her grandmother

when she was a littlegirl, and waiting to lick

those beaters at the ends.

It's something about makingsomething with your hands

for someone you love.

You're putting your loveinto baking and in the cakes,

and there's somethingthat everyone remembers.

- [Reporter] Kim continuedthe tradition of baking

with her own kids.

- I was just baking cakes for my babies

and when I started postin' the pictures

people are like, "Hey,could you make a cake

"for my mom's birthday or my children?"

- [Reporter] Soon, everyonewas asking for cakes

and in 2016, Kim startedSweet Cravings Bakery.

As her business grew,Kim put into practice

something she learned fromboth her grandmothers.

- My grandmother Marjorieand my grandmother Maddie

taught us how to pray.

They taught us how to talk to the Lord.

They taught us how to live.

Their whole lives were putting God first

and trusting God.

I always, always gave to God

because it's a honor to do it

and it's the least you can do.

He gives us so much, He's only asking

for a little bit if you think about it.

My grandma taught me that aclosed fist cannot receive

and I give willingly.

- [Reporter] For the next three years

Kim's business did well, then COVID hit.

Soon, the restrictions ongatherings took their toll.

- I'm in the celebration business

and most of my cakes arevery elaborate cakes.

Usually I'm booked for huge events

like military retirements, graduations,

things of that nature whereit would be a large gathering.

That definitely put a hit on my business.

- [Reporter] But mid 2020, Sweet Cravings

was barely surviving.

Kim turned to wholesalingto keep her business afloat

then she suffered more losses.

- I went from having two grandmothers

to having none by November 2020.

I lost my grandmother Maddie

in November of 2019 on November 6th

and I lost my grandmother Marjorie

on November the 9th of 2020.

My grandmother Marjorielived to be 100 years old

which is such a blessing, in itself.

And even though she lived a hundred years,

it wasn't enough, itwould never be enough,

you know, for me.

To lose someone like thatthat is so close to you

was basically so devastating to me.

- [Reporter] Discouragedand overwhelmed with grief,

Kim felt like giving up onher business, completely.

- Creativity was shot.

I didn't wanna touchanother cake at first,

because the last cakes that I made,

one was for my grandmother's birthday.

So in my mind, I'm thinkingthe last time I did this,

my grandmother was living.

How can I do this again?

- [Reporter] Again, followingher grandmother's example,

Kim stayed the course, tithing, praying,

and trusting God to see her through.

- I did a lot of praying.

I was praying a lot about mydirection, about my purpose,

just the physical hurtI was going through.

- [Reporter] Then one day, Kimwas flipping through TikTok

when she came across ayoung woman giving tips

for small businesses.

- So she said, "Hey, did you know that

"Beyonce Knowles Carter andher baked good foundation

"have partnered with the NAACP

"and that they're offering $10,000 grants

"to black-owned businessesthat were affected

"during the COVID-19 pandemic?"

- [Reporter] Although it was a long shot,

Kim applied online and quicklyput it out of her mind.

When she checked heremail a few months later,

- I just clicked on it like,"Oh, let me see who won,"

like never thinking it was me.

And when I read it my kids will tell you

I scared them to death because I screamed

probably this bellow and thenI started crying. (laughing)

- [Reporter] Kim had been selected

to receive the $10,000 grant.

- And it was such an emotional moment.

It was one of the beautiful,exciting moments of my life.

- [Reporter] Since that time, her business

has not only rebounded but exploded.

She says through her prayers,God supplied the inspiration

and the funds to keep going.

- God just encouraged my heart.

I think He really did wrap His hands

around my tender, raw heartand massaged it, literally,

like, it's going to be okay.

This one of the most beautiful, exciting,

fantastic occurrencesthat's ever happened to me

during one of the mosttragic times of my life.

And I just think it's justa beautiful gift from God

for me to keep movin' forward

and validation like, "Yes, you're doin'

the right thing, please don't quit."

- [Reporter] Kim continues to keep

her grandmother's memoryalive through baking.

She says she's learned she can trust God

to help her through anychallenge she may face.

- When I'm working on acake, it's my worship to Him.

God has us here for a reasonand I want to make Him proud.

I wanna make those ladies proud

and I wanna inspire my babies to be strong

and make it through things, too.

Whatever challenge comes,God kinda guides me

to maneuver it with Him.

'Cause by myself, Idon't think I can do it.

But as long as He'sleading me, then I know

I'm in good hands andI can tackle anything.