(dramatic music)

- New York City, Times Square, not exactly

where you'd expect to seean electronic billboard

designed to point people to Jesus.

Take a look.

(dramatic music)

- [Narrator] Rabbi KirtSchneider hit the streets

of New York City to launchthe Who Am I outreach

in Times Square.

This campaign asks people

some of life's most pressing questions.

- What we've done is we'veput this billboard up,

whoamI.com and we'reasking three questions,

who am I, why am I here andis there more than this?

- For me, who am I is music.

- I'm still on a journeyand on a path of learning

who am I.

- I wanna ask you thisquestion, honest to goodness,

have you ever completely turned to Jesus

to live for him fully?

- No, not as yet, I can honestly say that.

- And I wanna ask you areyou ready to do that John

right now?- Yes.

- [Narrator] The Who AmI videos are an easy way

to share the gospel message with others,

helping them to find andunderstand their God given purpose.

- Please welcome back to The700 Club Rabbi Kirt Schneider.

Welcome to the show.

Great to be here with youWendy, thanks for having me.

- Absolutely, I'm sofascinated by your campaign,

how did you come up with the idea

to do this in Times Square?

- It really started witha dream several years ago

where the Lord showedme shifting my ministry

and in the vision the dream

that he gave me he said you'llno longer be ministering

from amongst the people.

Meaning I knew he was gonnagive me some cutting edge

strategies to reachpeople through technology

so I began to pray about it and eventually

this just began to developthis question who am I?

We bought the domain name, whoamI.com

because it's one of themost fundamental questions

that people are asking themselves.

It was 100 years ago, it's still is today

and it's gonna be the sameway 100 years from now

if we're still here.

People wanna know who they are,

that's why the ancestrysites are so, ancestry.com,

people sending in their saliva

to get their DNA resultsso they can find out,

where they're from or digginginto their ancestral roots,

people are trying tofind out who they are.

And I was looking for away to share the kingdom

with people that didn't sound religious.

So, all those conceptscombined using technology,

sharing the gospel with people in a way

that sounds scientificrather than religious,

it all kind of came togetherto create a platform

which you just saw in New York City,

was where we launched it from,

we're on the streets askingpeople the questions.

- [Wendy] Who am I, why am I here

and what was the third one?

- [Kirt] Is there more to life than this.

- [Wendy] Is there more to life, wow.

And the gentlemen wejust saw in the video,

he was ready to receivethe Lord as his savior.

- Almost every singleperson that we talked to

sincerely, almost everysingle person was opened,

several received the Lord right there,

tears coming down theireyes, I mean I was blown away

by how effective these questions were.

- Now not everybody probably said yes,

I'm ready to receive JesusChrist as Lord and savior,

has anybody ever been not kind

or even hostile to you on the street?

- Yes but not in this campaign.

I have another campaign thatwe did that was specifically

designed to reach Jewish people,

thejewishjesus.com, we didthe same thing, billboard,

said was Jesus a Jew or a Christian,

did he come to start a new religion,

that is a little more challenging.

In this situation the closest we came

to someone being hostile wassomeone that wasn't hostile,

he just said oh, I'm anatheist, I just believe

we're here to evolve and so forth

but the way that we're doing this

is it's so relevant and the reason

that we're doing it, Wendyis we actually create,

it's really for believersto give them a tool

to simply put on their Facebook site,

whoamI.com, if they go to our website,

whoamI.com, they'll beable to then post that link

on their own Facebook siteor other social media sites

and they become instantlyjust like that, an evangelist.

I mean, how easy is that,take advantage of the spirit

of influence that the Lord has given you

simply post this linkwhoamI.com on your Facebook site

and you become obedient to being a witness

like the Lord called you to be

'cause your friends willsimply go to the website

and we're gonna answer the questions,

whoamI, why am I here,is there more than this

in a way that people can receive.

No one's gonna get mad at me

because you know what, whatwe're saying is so honest

and authentic and we'rebacking it up with science

and talking about the big bang,

well, okay, you believe in the big bang,

but what caused the big bang?

- So they first see the big billboard

and then they see you on the street

with a microphone and a camera, right?

So they first have toknow that's how they first

see the question, I guess.

- You know what Wendy, when they go,

what you saw was a promotional video

but when they go to the website whoamI.com

and post that, they're notgonna see me on the street,

they're gonna see me just sitting down,

no yamaka, no prayershawl, nothing in the way

and I'm just gonna say who am I?

We all ask that question,where did we come from

and how is our identity defined

by knowing where we came from

and I have animation and test tubes

with drops being, DNA samples being tested

so it's just so neutral, so scientific.

- And you said, thesevideos can help people

who might be intimidatedto share their faith

on social media, to do it easily

with not much backlash, really.

- Exactly and you know what,I really wanna challenge

our viewers because the truth is

is that so many peoplethat say they love God,

to some of the people thatare watching right now,

we really have to ask ourselves,

our we willing to put him first?

I mean, I know people, Wendy,they say they love God,

they go to church but they'llnever put anything about God

on their Facebook site.

- [Wendy] Just their vacation pictures.

- Just their vacation picturesand you have to ask yourself

what's wrong here?

What is wrong here?

It's a question if wemade it so easy for people

it's just a question ofwill you be obedient?

Will you witness for him 'cause Jesus said

if we're ashamed of him and his words

in this adulteress generation,

he's gonna be ashamed ofus when he comes again.

- Yeah, so is this a lot of fun for you,

I know you're based in Columbus Ohio,

but you've been spending this time,

is this do you feel likethis is part of what God's

called you to do now?

- I really do, over 30 yearsago as pastoring a church

and all of a sudden, I heardthe audible voice of God,

I don't say that lightly, it shook me up

and it scared me.

So I'm pastoring a churchand I hear the audible voice

of God suddenly and he saidto me, you're an evangelist.

- [Wendy] Wow.

- And I thought, oh gosh, Idon't wanna just walk around

handing out tracks for the rest of my life

and I thought, I'm pastoring a church

does that mean I'm notsupposed to be pastoring

because I'm an evangelist,I didn't understand it

but here we are all these years later

giving God's people atool to share their faith,

it is fun.

- Yeah, well I see youon the TV all the time

and you come across just so friendly

and I just find myself justwanting to keep watching

and sometimes you haveyour wife on the program

and so you've been on TVministry for how long?

- Yes, about I don't know over 10 years

Discovering the Jewish Jesus, yes.

- [Wendy] Discovering the Jewish Jesus,

fantastic show, mainly seen on TBN, right?

- On Daystar.- Daystar.

- A lot of networks, actually.

- Okay.- Yeah.

- Well, how do you, what doyou hope, the who I am outreach

will accomplish?

- What we're really wanting to do Wendy

is launch a movement.

We've given people thisawesome, excellent tool

to share their faith through social media.

If you go to the website there

we give you tools, we giveyou cards that you can

hand out, who am I, where did I come from,

t-shirts, who am I, we're trying to launch

an evangelistic movementthat's cutting edge

for this generation.

- Does anybody ever answerthat question correctly,

who am I? (laughs)

- Wow, it's a, I think so, I think so

but it's really I thinka question for all of us

that we keep on gaining revelation

in deeper, deeper ways.

Once we get the first thing right,

if God created me, he musthave the owner's manual

for my life and if he created me

that must be the key to knowing who I am

but even for me, 40years walk with the Lord,

I'm still looking for revelationto more fully understand.

- Amen, we're children of God.

- Amen.

- We can start there, right?

- Yep.

- Thank you so much,

it's a pleasure.- Thank you Wendy.

- Well, for more informationon the Who Am I initiative

just go to cbn.com and download that.