The Best Time to Buy Practically Everything

By Ellie Kay
Financial Columnist and Book Author

CBNMoney.com – Joshua and Jonathan had just finished earning a ribbon for marksmanship in their Young Marines group. They spent dozens of hours over a period of four months studying weapon safety and history and having their knowledge tested with written and oral tests. They also went to the range multiple times, shooting at targets to improve their skill. Jonathan graduated with a distinction of sharpshooter, and Joshua qualified to receive marksman.

I knew Joshua had been spending a little bit too much time in this area of interest, but I had no idea how focused he’d become until I happened upon his creative writing project called “Leprechaun Stories,” an assignment from Mrs. Drumheiser, his patient (and saintly) fifth-grade teacher.

Truth be told, I would have never found the story if I hadn’t accidentally faxed a copy of it to my agent. Unbeknownst to me, Joshua made a copy of the story and left it in the fax machine. When I faxed my agent another document, “Leprechaun Stories” was still in the machine. My agent suggested I get eleven-year-old Joshua some professional help.

Picture a take-home paper with “Leprechaun Stories” preprinted on the top of the page and a cutesy little green guy with a pot of gold in the corner. Here’s Joshua’s work (spelling included):

Once upon a time . . . on a Wednesday . . . there was a Leprechaun who stole a pot of gold from the King. “King Evil of the dark ages.”

A long name, you say. Yes you are right. But I made that up.

So he sent the secret police out, but they were actually terrorists. So they had a twelve-gauge, a G36, an assault rifle, and one guy had two P99s.

So they found him and started shooting at him. So the Leprechaun pulled out two oozies and a long battle begun (about four hours long.)

Then, when they were out of ammo, they stood up and became a team. It’s a long story how. But they became a team.

So with two oozies, an AK-47, a 12 gauge, an M-16 (with grenade attachments) and a G-36, they invaded the palace and killed the king.

And there was piece in the land.

The End . . . by Joshua Kay

I never figured out why this tragedy happened on a Wednesday, when St. Patrick’s Day was on Friday – but somehow it made sense to Joshua. Maybe it’s because he always has extra math homework on Wednesdays, and it makes him a little crazy. But there was a Wednesday factor in there somewhere.

There’s another Wednesday factor that can help one-income families – it can be the best day of the week to get the lowest price on everything from travel to TVs to a new Toyota. In fact, there’s a best time to buy just about everything if you just know when to spend.

Air Tickets

Wednesdays! Peter Greenberg of www.fodor.com says this is the best day to buy airline tickets, thanks to the small, upstart airlines. In the airline business, fare wars usually are begun by the weakest competitors while the bigger airlines tend to raise fares. Fridays mark the beginning of new fare wars.

When Airline A decides to raise fares, it happens late in the day on Friday. By Saturday Airline A’s major competitors will probably match that increase (that’s why you should never book your tickets over a weekend). But what if the major competitors don’t match the higher fares? Then Airline A drops fares again by late Sunday or Monday.

On the other hand, let’s say the fare war is going in the down direction. Airline B decides to lower fares late on Friday. By Saturday and Sunday the other major airlines may lower their fares to compete. On Monday they are seeing how the new ares do in the marketplace. By Tuesday if the fares are doing well (meaning lots of sales), then Airline C might jump into the fray with an even lower fare. Prices may go even lower by Wednesday – and that’s the day to buy.

By Thursday the fare wars and sales are usually over, and it begins all over again on Friday. The best time of the day on Wednesday is 1 a.m. (set the alarm), an hour past Tuesday and an hour past midnight, when most airlines usually reload their computers with the newest fares.

Cars

Most people know late summer and early fall is the time when carmakers release new models and dealers want to get rid of last year’s leftovers. But most people don’t know a good time to buy is at the end of the month and often in the middle of the week – Wednesday. If you can buy on the last Wednesday of the month, you’ll do even better.

At the end of the month a dealership is anxious to meet quotas set by the manufacturer. If they meet their quotas, everyone’s happy; but if they exceed their quota the dealership might be even happier because they’ve positioned themselves to get rewarded by the manufacturer and receive more of the hotter, better-selling vehicles next month.

End-of-month sales also can be consumer friendly because there may be competition within the dealership for a prize or cash incentive among sales personnel. The salesperson may be willing to cut commissions to win the bonus.

Another Wednesday factor is that dealerships aren’t crowded in the middle of the week, and customers can get more attention from the sales staff. Early mornings and midweek are the least crowded times.

Entertainment

Wednesdays tend to be the lightest entertainment day. Many theaters, recreation parks, theme parks, restaurants, and museums have specials on Wednesdays to bring people out on “hump day.” Look in the local newspaper or check the theater’s online site to see what values are being offered. There are often “buy one/get one free” dinner entrees or “kids eat free” nights on – you guessed it – Wednesdays.

Houses

While Wednesday is a good day to look at a house because real estate agents tend to show fewer homes midweek, the best season to buy a house is in the winter. Steve Hargreaves, of CNN Money says, “It’s best to bundle up when looking for the best deal on a house, as reduced demand and lackluster appearance can lead to a better deal in the winter.” 2 There is a reduced demand at this time of year as no one wants to pull the kids out of school and move into a home when there’s twelve inches of snow on the ground.

Houses tend to have a lackluster appearance in the winter and don’t show as well. They lose curb appeal in their dormant state. Higher home prices come in the spring, when most houses go on the market. So buy in the winter and sell in the spring.

Toys

While it’s hard to bear the post-Thanksgiving and Christmas toy sales, there is another good time of the year to buy – August. Not only can great deals be garnered on summer toys like playground equipment and swimming pools, but other high-space items are cleared out n preparation for the upcoming seasonal toy stock. This can save you as much as 65 percent.

Video Games

The season’s new games are usually released during the holiday season, and that’s the time to find the best selection. But if price is a consideration, wait until January or February, after the hysteria has died down and the savings can be more significant.

Televisions and Electronics

This last category may amaze you. Yes, blowout sales on electronics typically happen around the holidays, but April is an even better time to find deals in this category. Most Japanese companies end their fiscal year in March. This means new models are coming out and it’s time to get rid of last year’s models. Discounts for 20 to 25 percent can be had during this time of year.

Twelve Steps to Savings:

On Nikki Willhite’s www.allthingsfrugal.com, I found a guide to special sales, sorted by month. I’ve added some of my own material, and here’s a list that combines Nikki’s suggestions with mine.

January Bedding Blankets Calendars for the current year (half-price) Computers Holiday clearance (wedding gifts or gifts for children) Quilts Small appliances Towels Winter clothes		February Bedding Chocolate Coats Dinnerware Floor coverings Furniture Housewares Valentine’s Day candy (after the fourteenth)

March Air conditioners China Corned beef Dryers Frozen foods Garden supplies Glassware Houses Luggage Spring clothing and shoe sales Storm window clearances Washers Winter outdoor recreation equipment		April Easter clothes and accessories Eggs Electronics Kitchen stove Paint Wallpaper

May home maintenance linens radios spring cleaning supplies TVs Towels		June Bedding Floor coverings Furniture Refrigerators

July Craft supplies Dryers Fabric Ground beef Hot dogs Sodas Summer clothing (clearance) Used cars Washers		August Bathing suits Fresh vegetables Kids’ clothing New cars Patio and lawn furniture Pens, pencils, paper (back to school) Rugs Summer footwear Towels and linens Swing sets Toys

September Backpacks Bicycles China Gardening supply clearances Glassware Housewares Lunch boxes Root vegetables		October Crystal Fabrics Fishing gear Houses Rugs School clothing (clearance) Silver

November Autumn decorations Blankets Flour Ham Heating devices and appliances Houses Quilts Sugar Turkey Winter outerwear (coats, hats/gloves, boots)		December After-Christmas markdowns (shop for birthday, teacher gifts, Valentine’s, wedding, etc.) Flour Houses Party ware Sugar Seasonal decorations and tablecloths

Ellie Kay Ellie Kay is a best-selling author, a frequent media guest on Fox News, CNN, and CNBC and a commentator for “Money Matters” radio show. For her free newsletter and money savings links, go to www.elliekay.com.