Religion Roundup
"Fireproof" Has Strong Debut in Theaters
Associated Press
September 29, 2008
LOS ANGELES - The latest movie produced by Sherwood Baptist Church of Albany, Georgia, has had a strong opening weekend.
"Fireproof," starring Kirk Cameron as a firefighter who turns to God to save his marriage, premiered in fourth place with 6.5 million dollars in ticket sales, according to studio estimates.
Media by Numbers adds that on a per-screen basis, "Fireproof" was second only to the weekend's top film, "Eagle Eye." That's because "Fireproof" was shown in just 839 theaters nationwide, compared to thousands of theaters showing other movies.
Media by Numbers says "Fireproof had the year's highest grossing opening weekend return of any film (except 3-D Hannah Montana) released on 1000 screens or less."
Fireproof's box office was boosted by advance sales to churches that bought blocks of tickets.
Copyright 2008 by The Associated Press. All Rights Reserved.
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